Our mission

Our mission is:  To help people in Norfolk and beyond make the most of later life

To achieve our mission, we have developed a set of goals, which we will work with our team, stakeholders, clients and their family members to deliver.

Clients/Residents: Putting them at the heart of everything we do.

Team: Creating a great place to work, where people feel valued and are inspired to be the best they can be.

Family: Building trust, respect and empathetic relationships with our clients’ loved ones.

Best practice: Striving for best practice in our care, commitment and professionalism.


Our shared values that we are guided by are:

  • Caring
  • Passionate
  • Accountability
  • Empowering
  • Collaboration
  • Innovation
  • Outstanding Quality

Caring - delivering person centred care, listening to and understanding our clients and their families, anticipating and responding to needs, encouraging and supporting and wanting to do our very best for the team, our clients and their family.

Passionate -making clients smile, showing enthusiasm, energy and passion, being optimistic and trying to make things memorable for our clients.

Accountable - focusing on what is most important, finding ways around obstacles and ensuring our clients' needs are always met.

Empowering - having a nurturing ‘can do’ attitude that creates a positive experience for every client. We empower all clients to lead a life that is as independent, happy and active as possible.

Collaborative - working together with family members and clients to create a seamless, consistent care service for clients based on their needs.

Innovative - evolving our service to exceed client expectations, being at the forefront of later life care not just regionally but nationally.

Outstanding wanting to be the best, constantly striving to improve on past performance, delivering a consistent, high quality care service.